The Project:
Create a logo and brand identity for Daydreamers, a sustainability-focused shop located in the Red Owl Collective in Kingston, New York. Daydreamers offers a thoughtfully curated collection of children’s vintage, reworked, and pre-loved clothing, toys, and homeware.
The Brand Identity:
The inspiration behind the branding is rooted in the brightness and wonder of childhood. The palette draws from the full spectrum of the rainbow—bold, happy hues reminiscent of a well-loved box of Crayola crayons. The typography leans delightfully off-kilter, with individual letters gently tilted throughout the logo and print materials, adding a sense of movement, imagination, and joyful imperfection to the brand.
The logo itself has two primary applications—horizontal full color and stacked within the signature cloud stamp.
The Small Print Pieces
The Brand In Use
The Illustrations
